August 21, 2017

Electronic Arts and NFL Launch the First Madden NFL Club Championship

First U.S. Professional Sports League to Commit All Teams to Competitive Gaming and Esports; Players Will Compete to Represent their Favorite NFL Teams

REDWOOD CITY, Calif. & NEW YORK--(BUSINESS WIRE)-- Today, Electronic Arts Inc. (NASDAQ: EA) and the National Football League (NFL) announced the launch of the Madden NFL Club Championship, a landmark competitive gaming and esports event within the Madden NFL Championship Series (MCS) involving all 32 NFL Clubs. With involvement from every club across the League, this is the largest competitive gaming commitment ever by a U.S. professional sports league, and competition begins in less than 24 hours with the launch of EA SPORTS Madden NFL 18 G.O.A.T Edition for Xbox One, the all in one videogame and entertainment system from Microsoft, and the PlayStation®4 computer entertainment system on August 22nd. Players can sign up today to compete at www.NFL.com/Madden.

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ELECTRONIC ARTS AND NFL LAUNCH THE FIRST MADDEN NFL CLUB CHAMPIONSHIP (Graphic: Business Wire)

ELECTRONIC ARTS AND NFL LAUNCH THE FIRST MADDEN NFL CLUB CHAMPIONSHIP (Graphic: Business Wire)

Millions can compete in pursuit of winning the Madden NFL Club Championship for their favorite NFL team. Players will qualify first through online competition with high-performers advancing to tournaments at select NFL stadiums, popular cultural landmarks and more. Once the final 32 players are identified, one per NFL team, they will compete in the Madden NFL Club Championship Live Finals, a tournament occurring first at the Pro Bowl Experience in Orlando, FL and culminating at the Super Bowl Experience Driven by GMC in Minneapolis, MN with the winner receiving a cash prize and two tickets to Super Bowl LII.

"Our first season of Madden NFL competitions was a great success, engaging millions of players and igniting the passion of NFL fans worldwide," said EA's Chief Executive Officer Andrew Wilson. "Now we're taking competitive gaming and our NFL partnership to an unprecedented level, with Madden NFL players competing to represent all 32 NFL teams. The Madden NFL Club Championship is the opportunity sports fans have been waiting for, to live their dreams and compete for their favorite team on a global stage."

"Competitive gaming and esports are one of the most exciting ways to engage a larger, younger and digitally savvy NFL audience," said NFL Commissioner, Roger Goodell. "Collaborating with EA to create the Madden NFL Club Championship presents a unique opportunity to capture the excitement of NFL action and the passion of our fans with competition that anyone can participate in."

The Madden NFL Club Championship is one of three currently announced Madden NFL Championship Series EA Majors, the other two are the Madden NFL Classic on October 20-21 and the Madden NFL Challenge on December 15-16. EA Majors are the pinnacles of the Madden NFL Championship Series with only the top players qualifying. The Madden NFL Championship Series purse is $1.15 million for the season.

All players can compete in the Madden NFL Championship Series and for a chance to qualify to compete in an EA Major through many means. These competitive formats include online matchmaking now incorporating the heavily engaging Madden NFL Ultimate Team Champions (MUT Champions) experience, grass-roots tournaments known as Challenger Events and mid-level Premier Events.

EA has the mission to make stars of all our players by making competitive gaming accessible to all. Quickly becoming a leading entertainment brand in competitive gaming, with top-selling videogame franchises Madden NFL football, EA SPORTS FIFA and Battlefield 1, award-winning interactive technology and cross-platform digital experiences, EA's competitive experiences ignite the passion of millions of players and spectators through competition around the world.

For more details on the entire Madden NFL Championship Series ecosystem, as well as details on the new Madden NFL Ultimate Team Champions (MUT Champions) experience, please visit www.maddenchampionship.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as Madden NFL, The Sims™, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, and FIFA are the property of their respective owners and used with permission. Xbox and Xbox One are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Electronic Arts Inc.
Travis Varner, 650-628-2717
EA Manager, Strategic Communications
tvarner@ea.com
or
NFL
Alex Riethmiller, 310-480-4681
NFL VP of Communications
alex.riethmiller@nfl.com

Source: Electronic Arts Inc.

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