EA's Play4Free Portfolio Celebrates the Countdown to Summer with Seven Days of Giveaways
Receive Special In-Game Items and Currency by Playing Top
Free-to-Play Games like Battlefield Heroes and Need for Speed World
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
With summer only a week away, there's never been a better time to join
the digital gaming revolution! Boasting a community of over 33 million
free-to-play gamers, Electronic Arts Inc. (NASDAQ: EA) today kicked off
a week-long promotion for its diverse portfolio of free-to-play games,
with a new giveaway* planned each day until summer officially begins on
June 20. Today, players will receive the Woodland Combat Pack for Battlefield™
Play4Free, including a new uniform, seven-day XP boost, 50 advanced
adrenaline shots and 50 combat bandages. Throughout the rest of the week
other EA Play4Free titles will give similar gifts, including Battlefield
Heroes™, Command & Conquer™ Tiberium Alliances, Lord
of Ultima™, Need for Speed™ World and Warhammer®
Online: Wrath of Heroes™. For the next week, the daily gift will be
unveiled each morning at http://www.play4free.com/c/summer.
"The free-to-play market is continuing to explode, and EA has the right
mix of high quality games and blockbuster brands to help lead the
transformation," said Sean Decker, Vice President of EA Play4Free. "We
have a huge summer ahead of us, with two big anniversary events planned
around our flagship games Battlefield Heroes and Need for
Speed World, new game content for the entire portfolio and new game
announcements. There's never been a better time to sign up and play."
Combining exciting new gameplay with the industry's biggest franchises,
EA Play4Free games are pioneering the fast-growing free-to-play gaming
category, a centerpiece of EA's strategy to remain a leader in digital
gaming. This summer, each of EA's free-to-play games will continue to
engage and grow their communities with new content and activities:
Need for Speed World sets players loose behind the wheel
of stunning licensed cars in a massive open world filled with over 15
million registered racers. This July, Need for Speed World will
celebrate its second anniversary with new challenges, hot new cars and
exciting community activities. For more information, please visit http://needforspeedworld.com.
Battlefield Heroes is a third-person shooter that brings
classic Battlefield action to the masses with fun cartoonish graphics
and hilarious gameplay that caters to players of all skill levels. On
June 25, Battlefield Heroes celebrates its third anniversary,
and over 12 million registrations, with a new map, new items, a brand
new mission system, and exciting community activities. For more
information please visit http://battlefieldheroes.com.
Battlefield Play4Free is a first-person shooter that
brings the best of the Battlefield series — intense 32-player battles
including all-out vehicle warfare. Recently, the team added a new map,
Myanmar, inspired by the classic Battlefield Vietnam map, Ho Chi Minh.
For more information, please visit http://battlefieldplay4free.com.
Command & Conquer Tiberium Alliances is a
browser-based, massively multiplayer online (MMO) strategy game where
players choose one of two playable factions from Command & Conquer
lore, the Global Defense Initiative (GDI) or the Nod. Players harvest
resources, build huge armies, foster strategic alliances, all in the
pursuit of victory. Command and Conquer Tiberium Alliance is
now live and available in 11 languages at http://tiberiumalliances.com.
Lord of Ultima is a browser-based strategy game set
within the Ultima universe. Players build empires, learning the
arts of diplomacy, trade and spying, as they form mighty alliances on
their quest to conquer the new world of Caledonia and become the Lord
of Ultima. Gamers can start building their empire by visiting http://lordofultima.com.
Warhammer Online: Wrath of Heroes delivers instant,
fast-paced and competitive PvP arena gameplay — for free! The game
throws three teams into intense 6v6v6 battles where players can choose
from a wide range of unique heroes from the Warhammer universe
on the fly. The game is currently in open beta, and is available to
download at http://wrathofheroes.com.
For more information on EA's Play4Free titles and the Countdown to
Summer giveaway promotion, please visit http://www.play4free.com/c/summer.
*Conditions and restrictions apply. See http://www.play4free.com/c/summer
Electronic Arts is committed to driving the industry with its digital
transformation. Offering a diverse portfolio of premium games, EA's
Play4Free titles are developed by Easy studios in Stockholm, Sweden;
Phenomic Studios in Ingelheim, Germany; and Quicklime Studios in
Vancouver, Canada. With a low barrier to entry and over 33 million
players around the globe, EA's world-class Play4Free titles allow gamers
to play in the universe of existing and new franchises. Play4Free games
are distributed worldwide in a wide selection of languages. For more
information, please visit http://play4free.com.
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones,
tablets and social networks. EA has more than 220 million registered
players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and
Mass Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden,
NFL and FIFA are the property of their respective owners and used with
Ultima, Battleforge, Command & Conquer, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Battlefield and Battlefield Heroes
are trademarks of EA Digital Illusions CE AB. Mass Effect is a trademark
of EA International (Studio and Publishing) Ltd. Warhammer, Warhammer
Online and Wrath of Heroes are either ®, TM and/or © Games Workshop Ltd
2000-2011, variably registered in the UK and other countries around the
world. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. All other trademarks are the
property of their respective owners.
Shirley Chu, 514-664-8207
Source: Electronic Arts
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